The usage of probiotics in fortified food items is expected to remain high, thanks to the rapidly growing awareness about their potential health benefits. A significant part of the population is willing to buy premium products infused with probiotics. Probiotics are available in the form of supplements and are used in food and beverages.

The probiotics market trends are constantly evolving and new opportunities are surfacing. Here is all you need to know about the probiotic market size, share, trends, and forecasts for the upcoming years.

Probiotics Market Trends and Growth

As predictions have it, the size of the US probiotic market is supposed to attain around USD 95.25 billion by 2028. This is anticipated to expand further from 2021 to 2028 at a 7.2% CAGR. The rapidly increasing popularity of preventive healthcare is triggering the demand for probiotics. Probiotics production and consumption are administered by innovations made by the key players in probiotics from notable countries.

To stay in tandem with the ever-increasing demand for probiotics, the market participants are conducting various R&D activities in an attempt to create effective probiotic strains. The industry is also experiencing significant advancements in delivery systems for improving probiotics delivery. These new advancements are supposed to be gauged as a potential trend over the upcoming years.

In developed countries like the U.S., probiotics are available as dietary supplements, the demand for which is increasing unstoppably. This is due to the increasing interest of customers in preventive healthcare and the hiking population of senior citizens.

New probiotic supplements are also being launched in the market. Probiotics supplements infused with various probiotics strains in the form of probiotic tablets, capsules, and drops are also available in the market. Private label manufacturers are expected to increase their line of products in the probiotics category. The increase in the line of products helps manufacturers cater to the changing trends of consumer demand. This is also the parameter that is letting retail channels hike their production according to the changing tastes and objectives of the customers. These trends are likely to aid the growth in probiotics' market share.

Probiotics Market Report

• In 2018, probiotic beverages came up as the largest segment in regards to product type with a revenue of $39.56 billion.
• When it comes to ingredients, the bacteria segment is likely to take a huge portion of the market.
• When it comes to end-use, the segment of animal probiotics is likely to showcase a faster growth rate of 7%.
• The Asia Pacific is likely to be the fastest-growing and the biggest regional segment. The launch of new probiotics, the presence of key players in the market, and innovations in the probiotics delivery system are likely to trigger growth in this region.

Disclaimer:

The above statements are not intended to cure any disease or comply with any health benefits. This is solely for information purposes. Please consult your doctor/health practitioner before consumption of the product. Although we take efforts to keep our website informative, we do not guarantee any medical benefits.