The Superfoods Industry: Encouraging New Businesses to Experiment with Ingredients

organic superfoods wholesale
Category: Food industry
Posted By: Green Jeeva

The superfoods market was estimated to be worth USD 152.71 billion in 2021 and is projected to grow to USD 339.44 billion by 2029, at a CAGR of 10.50% over the forecast period.

The food and beverage business has flourished recently due to rising customer interest in wellness and a balanced diet.

Opportunities for Startups

The rising incidence of chronic diseases, the need for nutrient-dense foods, the influence of social media, and the usage of superfood components in the personal care sector are the key factors driving the growth of the global superfood market.

The superfoods market has been divided into baking & confectionery, snacks, beverages, and others based on application.

The beverages segment held roughly 28.4% of the overall market revenue share in 2018.

Manufacturers are concentrating on creating various juice mixes and cocktails due to the growing consumer preference for healthy food and beverage items.

How Startups Are Gaining from The Superfoods Demand.

After thriving during the pandemic, startups in the FMCG sector are experiencing a boom. People's eating habits have undergone a significant transformation. Manufacturers create innovative superfoods FMCG products with immunity, beauty, and wellness in mind.

With their favorite superfoods in a new incarnation, startups aim to lure consumers.

To eat superfoods easily and establish healthy habits, several entrepreneurs have started experimenting with them in drinks or concentrated powder form.

Consumers can get superfoods like smoothies, juices, powders, tablets, and blends.

What Kind of Superfood Products Are Startups Coming Up With?

Fruit-based superfood blends are now being offered by the US-based superfood firm RDCL. Super water is created by developing plant-based tastes and mixing them with water.

Algae-based superfoods are offered by the Austrian startup Helga. It raised freshwater microalgae called chlorella to be a superfood for vegans. They are integrating high fiber and b12 levels to make it a super superfood.

The most popular superfoods are listed below for startups to include in their nutritional food business to attract a following of faithful consumers.

Chia Seeds

Chia seeds are a gluten-free source of fiber and protein that can be stored in the pantry for up to 5 years! While all seeds benefit your health, chia seeds contain antioxidants and up to 30% of our daily magnesium requirement in a 1-ounce serving. Consumers prefer them with yogurt, cereal, vegetables, or in baking.


Quinoa is often referred to superfood for its high concentration of essential nutrients.

Quinoa is high in protein, fiber, and vitamins and minerals such as iron, copper, and vitamin B6. It is also high in magnesium and phosphorus. According to its exceptional balance of protein, oil, fatty acids, antioxidants, vitamins, and minerals, quinoa is a highly nutritious food.

This nutrient-dense diet provides numerous health benefits to the body. Quinoa's fiber content aids digestion. 


Although it comes from the same family as green tea, matcha is consumed as a powdered powder rather than dried leaves. As a result, matcha now contains more caffeine and the amino acid L-theanine, which might be associated with feelings of prolonged energy and focus.

Consumers prefer matcha tea as it is believed to help them lose weight. 


The plant-based omega 3s in flax seeds, which are less chewy than chia, have been linked to better health. The combination of fat, fiber, and plant-based protein gives a nutty flavor and increases the filling capacity of anything prepared.


Beans are one of the excellent sources of fiber, which many Americans need to get more of in their diets. High-fiber diets are linked to better overall health. In addition to being economical and sustainable, beans are adaptable and loved by consumers in savory and sweet dishes.


Almonds are one of the best nuts treated as a superfood with the highest concentration of nutrients. With more milligrams of calcium per serving than any other nut, they are one of the best non-dairy sources of calcium. They are also abundant in protein, vitamin E, and iron.

Almonds are equally popular among consumers as a toasted treat or as a raw snack. 

Hemp Seeds

Minerals found in hemp seeds may support healthy body functions. Additionally, each meal's protein and fiber may help it be fulfilling. 

Consuming hemp in its roasted form is preferable because it has a crispy, poppable texture that makes it enjoyable to consume. The powder provides a nutty flavor to meals and snacks.

Where Can You Procure the Ingredients? 

If you are looking for a reliable supplier of these ingredients, choose Green Jeeva. 

A well-known provider of organic superfoods wholesale, Green Jeeva helps streamline the nutraceutical industry's worldwide supply chain. We take care of all the legwork so you can concentrate only on your core business. We assist you in procuring genuine products as fast as feasible and with proper documentation.

Green Jeeva has ready inventory and offers free shipping on large orders globally.


** The Food and Drug Administration has not evaluated these statements. This product is not intended to diagnose, treat, cure, or prevent any disease. **

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