Use of Superfruits in the Beverage Industry

Category: Food industry
Posted By: Green Jeeva

Found primarily in natural beverages and juices, superfruits have been awarded newfound popularity over the recent years. Superfruits are used in the production of alcoholic as well as non-alcoholic beverages, including beers, energy drinks, smoothies, and more.

In spite of the growing popularity of these fruits, one of the trickiest things about superfruits is that the “definition” of superfruits varies from one person to the other.  Having said that, a clearer answer to what is a superfruit would be, “superfruits are basically fruits of those species of plants that possess a valuable and complex range of both macro and micro-nutrients.

Now that we are aware of what superfruits actually are, let us dig deeper and check out what the various popular superfruits are.

Popular Superfruits Used Predominantly in the Beverage Industry

  • Pomegranates

A very popular superfruit, pomegranates contain compounds like anthocyanins and ellagitannins. Organic pomegranate juice powder is used in the manufacture of a wide range of packaged juices and concentrates.

  • Pineapples

Rich in bromelain, pineapples are an excellent superfruit. Organic pineapple fruit juice powder is used in a variety of energy drinks, crushes, and natural juices.

  • Apples

Apples are one of the top-rated superfruits that are consumed by a significant part of people. According to a survey, more than 56,000 people in the U.S. were associated with higher consumption of apples. Organic apple fruit powder is used in many energy drinks, concentrates, and natural juices that are commonly available in the market.

  • Amla

Also known as “Indian Gooseberry”, Amla is an ancient superfruit. These small bright yellow-green fruits are rich in Vitamin C. Organic Amla powder is used in the production of juice concentrates, crush, and natural juices.

  • Banana

Banana is known widely to keep the stomach feeling full for a longer time. Rich in potassium, this is one of the most frequently taken superfruits. Organic banana powder is used predominantly in the production of smoothies.

  • Cherries

Packed with vitamin C, cherries are one of the well-known superfruits. The tart cherry powder, as well as sweet cherries, are used in the manufacture of umpteen varieties of packaged natural juices, crush,  and flavored milk.

Common Beverages Produced With Superfruits

  • Natural Juices

One of the common products manufactured in the beverage industry with superfruits is natural juices. You can find a wide range of organic packaged juices lined up on the shelves of supermarkets. Popular superfruits like apples, pineapples, pomegranates, grapes, strawberries, and cherries are used in the production of packaged natural juices.

  • Flavoured Milk

Chilled flavored milk is frequently taken by a significant part of the population, especially during the summers. Sweet flavored milk is produced by using a variety of superfruits like bananas, strawberries, cherries, blueberries, pineapples, and many more.

  • Smoothies

Packed with the goodness of superfruits, smoothies are an excellent breakfast option. Fresh, chilled smoothies are made using many different superfruits, the most common among which are bananas, apples, and strawberries.

  • Concentrates

You can find concentrates of many fruit flavors on the shelves of various stores. These concentrates are generally made using the pulp of a variety of superfruits like apples, strawberries, and mangoes.

The Final Words

Superfruits have successfully entered into the ingredients list of the beverage sector and their use in this industry is only predicted to grow over the upcoming years. There is plenty of scope for even more innovation in this field and the entrepreneurs are creatively experimenting with newer trends and ideas. The use of superfruits in the beverage sector is expected to take it to new heights and generate increased revenue both in the short and long run.


The above statements are not intended to cure any disease or comply with any health benefits. This is solely for information purposes. Please consult your doctor/health practitioner before consumption of the product. Although we take efforts to keep our website informative, we do not guarantee any medical benefits.

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